For the owner · EdgeScape Landscape & Design
You are running ads on Google and Facebook. Neither one can tell you what they brought back.
I check how hardscape companies show up online. I ran EdgeScape today, August 13, and found something worth ten minutes of your time. Everything below is public, and I put the screenshot next to every claim so you can check it yourself.
First, the part you already got right
You have 5.0 on Google, the site loads fast, it has a real quote form, and you are already spending on ads in two places. Most companies I open are missing at least one of those. Nothing below is about starting over.
You have 4 ads running on Google right now.
I pulled them from Google's own Transparency Center, which publishes every advertiser by domain.
And 4 more running on Facebook and Instagram.
Those send people to your website with a Get Quote button, which is exactly right. That is the part that makes the next finding expensive.
Here is the problem: nothing is measuring any of it
I opened your site in a clean browser and checked what is actually installed. No Meta Pixel. No Google Ads conversion tag. Not even Google Analytics.
Your site does load a Facebook pixel, but it belongs to your review widget and your form provider, running inside their own embedded frames. It reports to them, not to you. Your own pages have nothing.
So the ad takes the click, the visitor lands, and then the trail ends:
Google and Facebook never find out which click turned into a quote request, so they keep looking for people who click instead of people who hire.
What the fix actually looks like
It is one missing piece, and this is where it goes:
The trick is not telling them a lead came in. It is telling them a good lead came in: "this one is a Monmouth County homeowner who wants a full patio, go find me more like that one." Instead of more people who click and disappear.
What this costs you every month
Both platforms decide who to show your ad to by learning from what comes back. Right now nothing comes back, so after months of spending they know exactly what they knew on day one. You are paying today's prices for day one targeting.
And on your side, you cannot answer the only question that matters: which of those eight ads is bringing work, and which is just burning budget? Every dollar is a guess instead of a line item.
What I would do, and what it costs
- Install the Google Ads conversion tag with click tracking, so Google knows which click became a quote request
- Install the Meta Pixel and the conversion events, same thing on the Facebook side
- Set up conversion actions on the moments that matter: quote form submitted, phone tapped, and any call button on mobile
- Install Google Analytics 4, so you can finally see where people come from
- Send you a short video walking through your own dashboard, so you can read it without me
It takes me two business days and I do not need to touch your site design. You keep running your ads exactly as you run them now.
If it is not working when I hand it over, you do not pay.
You check the data flowing in your own Google Ads and Meta account before any money changes hands. I am not asking you to trust a stranger on the internet, I am asking you to look at the screen.
You already did the hard part
Ranking well, getting 5.0 reviews and running ads in two places is the hard part, and that is done. What is missing is the cheapest piece of the whole thing. If you want, I can walk you through the screenshots in ten minutes and you decide after.
Message me on WhatsAppLucas Silvano
Ads checked in Google's Ads Transparency Center and Meta's Ad Library on August 13, 2026, both public. Tracking checked live on edgescapenj.com in a clean browser with no cache and no extensions. Ad libraries show what is live today and do not keep ads that already stopped, so this is a snapshot of that day.